Rethinking the airport experience with Dragonpass Premium Lounge

An airport lounge offers a reassuring place to pause after the bustle of check-in and security when traveling. With airport lounge access, travellers can have something to eat, catch up on work or simply relax before boarding, with facilities varying by location.

Dragonpass connects customers with a global airport lounge network through benefits available with their bank account, card or membership, loyalty programme or subscription service. By offering lounge access in these packages, businesses help customers enjoy more comfortable travel and get more value from their account or membership.

Premium Lounge builds on that experience, helping businesses develop travel benefits that reflect the expectations of their premium customers. And for customers looking to travel, it offers a more considered start to their journey, with greater comfort and space to enjoy their time before their flight.

A premium account or membership sets expectations for the benefits that come with it. Customers paying for that relationship want to see something they would choose for themselves, making the quality and relevance of each benefit important to their decision to stay.

The gap between what businesses include and what customers value comes through in the Dragonpass Loyalty Index, where 45% of UK respondents felt loyalty rewards did not fit their lifestyle. With that, our Comfort Index found that 63% were most loyal to organisations that made life easier and more comfortable, suggesting that a premium benefit needs to earn its appeal through use. Its status may attract attention, but the experience needs to make customers glad it is included.

For Premium Lounge, that means looking closely at what makes the visit worth choosing. A customer’s impression of the experience should justify its place in a premium package, giving them a reason to use the benefit again and consider it when weighing up the value of their membership.

A lounge’s design and service can make a difference to how guests spend their time before departure. Space to unwind takes on greater value during a long connection, while a well-served meal can become an enjoyable part of the journey. The experience depends on the details of the individual lounge and what travellers want from their visit.

Premium Lounge brings a distinct tier to the Dragonpass lounge experience, with greater emphasis on the setting, hospitality and facilities. Customers can explore what is available at each location and decide how it fits their travel plans. That detail also gives businesses a clearer basis for selecting the lounge experiences they want associated with their premium accounts and memberships.

Adding Premium Lounge to your customer benefits creates a more differentiated experience within the package, allowing your business to develop its premium proposition next to the lounge access customers already use.

Customers should be able to understand what their membership includes and find the experiences available to them.

Premium Lounge sits within a wider set of customer travel benefits, connecting lounge visits with other services that support the journey. The commercial conversation becomes how those benefits work together to deliver the experience a business wants its premium customers to have.

Talk to our team about offering Premium Lounge to your customers. We’ll help you explore the participating locations and access options that suit your customer's travel needs.

Speak to the Dragonpass team.