Introducing Eleva Beyond: A New Kind of Concierge Service

What if your day could organise itself around you? A restaurant you’ll actually want to try. Travel plans built around the way you like to travel. Something booked before it becomes another job on your to-do list. Not another list of recommendations to work through, but a service that gets to know what you like, anticipates what you might need and can actually help make it happen.

Meet Eleva Beyond, a new digital concierge service launching initially in Brazil, operating under the Jupita Group umbrella alongside sister brand, Dragonpass. AI is part of how it works, but it isn’t the whole experience. Human service sits alongside the technology, stepping in where judgement, context or a more personal touch matters.

Eleva Beyond doesn’t stop at telling you what you might like. It can help make it happen too, drawing on an existing network of travel and lifestyle suppliers to move from recommendation to planning and booking. That network can also give users access to discounted and value-added options they may not ordinarily find themselves.

It’s this ability to move from understanding what someone wants to actually helping arrange it that takes Eleva Beyond beyond the role of a typical AI assistant.

A good recommendation is useful, but there is still a gap between knowing what you might want to do and actually doing it. Finding the right option, checking availability, making the booking and keeping track of the details can quickly become another list of things to sort out.

Eleva Beyond has been built to take on that gap. As someone uses the concierge, their preferences can give context to the next request, whether that’s making travel plans, finding somewhere to eat or arranging something in their day-to-day life.

Its supplier network means those requests don’t have to end with a suggestion. Eleva can connect users with participating travel and lifestyle suppliers and help turn a choice into something that’s actually arranged, including discounted or value-added options available through the network.

Technology makes that process faster and more relevant, without making the concierge entirely AI-led. Human service remains part of the experience when a request benefits from judgement, nuance or simply speaking to someone.

A trip can involve dozens of small decisions before anything is booked. Where to stay, which restaurants are actually worth reserving, what to do while you’re there and how those plans fit together all take time to work through, particularly when every search brings up another set of options.

This is where a travel concierge becomes particularly useful. Eleva Beyond can work from what it already knows about how someone likes to travel, so planning can start with their preferences rather than thousands of available options. Someone who prefers a certain kind of hotel, has particular interests or tends to travel in a certain way can have those preferences carried into what comes next.

Because Eleva Beyond can help with the booking itself, those choices can move straight into the trip. A hotel can be reserved, a restaurant booked for the right evening and an experience worked into the itinerary. Its supplier network can play a more tangible role here too, connecting travellers with discounted or value-added options available through participating suppliers.

That understanding can travel with the person. What Eleva learns through one experience can help inform the next, while human service remains part of the concierge when a request calls for more context, judgement or personal input.

And it doesn’t end when someone gets home. Eleva Beyond operates across travel and lifestyle, allowing what it knows about someone’s tastes and preferences to carry into the experiences they choose closer to home.

Eleva Beyond will initially be available through businesses, giving their customers access to the concierge as part of the relationship they already have with that brand. For businesses exploring customer loyalty solutions, the opportunity is to offer something whose value isn't fixed to one reward or moment. Eleva can show up differently depending on the customer and what they need at the time.

That could mean helping someone:

• plan and book an upcoming trip

• find a restaurant that fits their preferences and make the reservation

• discover an experience they might genuinely enjoy

• access a discounted or value-added option through Eleva's supplier network

The result is a benefit that has room to become personal in practice. Rather than asking every customer to engage with the same reward in the same way, businesses can offer a service that responds to the individual using it, while staying connected to the experiences Eleva helps make happen.

Brazil will be the first market to experience Eleva Beyond, giving the new concierge service a place to establish how this combination of technology, human service and an existing travel and lifestyle network works in practice.

But Brazil is the starting point. Eleva Beyond has been created with expansion into other markets in mind, taking what it learns from its first launch into the next stage of the brand's growth.

There is also a natural connection with its sister brand, Dragonpass. Where Dragonpass helps make the airport experience easier, Eleva Beyond can support more of what happens around it including things like planning and booking before a trip, helping someone find and arrange experiences while they’re away, and continuing to be useful after they return home. With travel and lifestyle sitting side by side, the support doesn’t have to begin or end at the airport.

For businesses, making travel and everyday experiences easier for customers can become part of the relationship too. Eleva Beyond is launching soon, bringing a new kind of personalised concierge experience with more possibilities to come.