Where UK Travellers Are Exploring Beyond The Usual Hotspots in 2026

If you’ve noticed friends talking about somewhere a bit off the beaten track for their next trip, you’re not alone.

As travel patterns continue to evolve, Brits in 2026 are increasingly looking beyond traditional favourites and setting their sights on a mix of emerging, culturally rich, budget-friendly and joyfully surprising destinations. This shift is part of a wider movement toward travel that feels personal, purposeful and truly rewarding – something Dragonpass' Great British Take-off 2026 report highlights as shaping how people plan and choose their trips next year.

With data showing strong interest in lesser-visited countries, now’s a great time to get inspired and find your next trip outside the ordinary.

Here’s a look at some of the standout destinations gaining buzz among UK travellers, based on recent travel surveys, conducted by Dragonpass:

Europe’s Hidden Gems

Montenegro (6%)

A jewel of the Adriatic, Montenegro combines stunning coastlines, rugged mountains and historic towns like Kotor, perfect for adventurous explorers seeking beauty without crowds. Interest in travelling to this newly trending destination is highest among younger travellers, with 10% of 18-34 year olds considering a trip here in 2026.

Albania (5%)

Often called “the new Croatia,” Albania offers crystal beaches, ancient ruins and authentic local culture. Interest for this emerging destination peaks significantly among 25-25 year olds (9%).

If you're travelling to Albania in 2026, why not visit Scanderbeg VIP Lounge at Tirana International Airport. With comfortable seating, complimentary hot and cold food, drinks and a relaxed atmosphere, it’s a welcome escape from crowded gates and a great way to unwind before your trip even truly begins.

Bosnia and Herzegovina (3%)

From Sarajevo’s rich history to the dramatic landscapes of the Dinaric Alps, this destination is appealing for history buffs and nature lovers alike. Travellers flying from Sarajevo will appreciate a stop in the Business Lounge at Sarajevo International Airport, where comfortable seating, refreshments and a quiet space offer a relaxing start or finish to your journey away from busy terminal areas.

North Macedonia (2%)

A less-visited Balkan nation with lakeside serenity and cultural depth. Travellers flying from North Macedonia often head to the Primeclass Business Lounge at Skopje International Airport to relax and refresh before their flight – the lounge offers comfortable seating, complimentary Wi-Fi, refreshments and a peaceful place to unwind away from the busy terminal, making it a great way to start your journey feeling calm and ready.

Georgia (3%)

Where East meets West, Georgia’s dramatic scenery, warm hospitality and unique food and wine make it a compelling pick. For travellers departing from Tbilisi, the Primeclass Lounge at Tbilisi International Airport offers a comfortable and stylish place to relax before your flight, with cosy seating, complimentary refreshments and a calm atmosphere that helps you unwind and recharge away from the busy terminal.

These emerging European spots are on the rise as travellers increasingly look beyond the usual city breaks and seek culture, natural beauty and real value

Cape Verde (5%)

A group of islands off West Africa, Cape Verde offers sun-soaked beaches, creole culture and diverse outdoor activities – from windsurfing to island hopping.

South Korea (4%)

Bustling Seoul, serene countryside and world-class food experiences are drawing attention from British travellers. Travellers departing from Incheon International Airport in South Korea can start their journey in comfort with access to 9 airport lounges and amenities, where spacious seating, diverse dining options and quiet workspaces help you relax or recharge before your flight.

Sri Lanka (3%)

Rich in heritage, wildlife and tropical coastlines, Sri Lanka appeals to those wanting a multifaceted adventure.

Taiwan (3%)

From vibrant night markets to lush mountain scenery, Taiwan blends modern energy and natural beauty.

At Taipei Taoyuan International Airport, many travellers choose to kick off their journey in style at the Plaza Premium Lounge Terminal 2 because reviewers consistently highlight its comfortable seating, attentive staff, tasty food options and quiet spaces — making it a favourite spot to relax, recharge devices and grab a meal before a

long flight.

Colombia (2%)

With dynamic cities, Caribbean-side beaches and deep cultural roots, Colombia is increasingly capturing interest among UK wanderers.

Guatemala (1%)

Central America’s cultural heartland, with ancient Mayan sites, volcano-framed landscapes and colourful local markets.

Oman (2%)

Offering dramatic desert landscapes, historic forts and an emerging luxury travel scene, Oman is getting noticed for immersive experiences. At Muscat International Airport, the Majan Lounge is a popular choice for travellers looking to start their journey in comfort, with many reviews praising its spacious seating areas, complimentary refreshments, free Wi-Fi and attentive service — all creating a relaxing oasis away from the bustle of the terminal before boarding.

These destinations reflect a broader trend: travellers want more than just sun and sea. They want stories, flavours, landscapes and memories that stick.

According to Dragonpass' Great British Take-off 2026 report, travel isn’t just about getting away – it’s more personal than ever before. That means people are:

• choosing destinations with deeper cultural resonance

• putting their passions and interests at the centre of trips

• seeking value as well as uniqueness

• planning with purpose, not just impulse

Whether it’s building itineraries around authentic local experiences or discovering somewhere new that flies under the radar, travellers are shaping holidays that reflect who they are and what they care about.

This desire for personalised travel finds expression in both the places people search for and the way they travel – from multi-stop trips to longer stays in places that reward curiosity.