Dragonpass and Gennius XYZ Join Forces to Transform Bank Loyalty Points into Travel Comfort
The collaboration introduces an integrated solution allowing banks to offer their customers the ability to redeem reward points for travel benefits in over 100 airports.
Dragonpass, a global provider of airport services with access to over 1,400 airport lounges and travel benefits across 140 countries, has partnered with Gennius XYZ, a global loyalty technology provider, enabled by financial institutions worldwide from Latin America to the Middle East. The collaboration introduces an integrated solution allowing banks to offer their customers the ability to redeem, not for the usual vouchers or cashback but reward points for airport lounge access, security fast-track services, and exclusive dining privileges at over 100 airports.
As international travel continues its upward trajectory as more travellers return to the skies—expected to exceed pre-pandemic levels with more than 1.5 billion cross-border trips by the end of 2025—whether for business, leisure, or blended “bleisure” trips, demand for premium airport experiences has surged. Passengers demand for comfort and convenience at airports has grown in parallel. Airport lounge visits are up 48% year-over-year, indicating travellers are prioritising space, quiet, and comfort, convenience.
Through this partnership, banks leveraging Gennius XYZ’s digital engagement platform can provide seamless access to Dragonpass benefits worldwide. Bank’s customers can convert accumulated points into real-world travel experiences without needing third-party apps or complex redemption processes directly on Gennius’s digital engagement platform.
The growth in global travel brings with it a shift in expectations. More travellers are looking for stress-free airport experiences, and our partnership with Gennius XYZ, we can extend our premium travel services to a wider audience through seamless digital integration. Together, we’re making global travel more rewarding, accessible, and effortless for millions of bank customers worldwide.
- said Colin Watson, SVP at Dragonpass.
Insights suggest that lifestyle-driven rewards resonate particularly with younger travellers: 70% of Millennials and Gen Z consumers report a preference for financial services offering experiential benefits such as travel perks.
For participating banks, this represents an opportunity to differentiate their loyalty offerings while strengthening customer engagement. The integration delivers a value-added travel experience that aligns with the expectations of today’s global travellers.
Our clients are looking to deliver tangible value benefits that reflect how their customers truly live, travel, and spend. This partnership reinforces our mission to scale globally, enhance customer value, and drive digital engagement at every touchpoint.
- said Ruben Salazar Genovez, CEO of Gennius XYZ.
About Dragonpass: Founded in 2005, Dragonpass is the world’s leading digital platform for airport, travel, and lifestyle services, with over 40 million members worldwide. As the largest provider of lounge services to UK banks, Dragonpass offers seamless access to global airport lounges, Fast Track, exclusive dining benefits, and more – enhancing every journey for business and leisure travellers alike. The UK sits at the heart of Dragonpass' global operations, managing key partnerships and contracts from its offices in London and Manchester. The company also has a presence in the US, Brazil, and China, supporting its international network. Dragonpass’ partner network extends globally across 200 banks, card issuers, and telecommunications providers, helping businesses strengthen customer engagement with front-runner AI driven personalisation. Bolstered by a suite of plug-and-play solutions – including white-label integrations, application programming interfaces (APIs), and software development kits (SDKs) – as well as a direct-to-consumer app, Dragonpass seamlessly connects travellers to over 1,400 airport lounges, dining, retail, and loyalty-driven benefits. With localised data centres in place, Dragonpass is equipped to rapidly identify and adapt to local consumer behaviours on a global scale whilst maintaining the highest levels of security and data integrity, ensuring international business can scale without compromise.
About Gennius XYZ: Founded in 2017, Gennius XYZ is a technology provider for digital engagement and loyalty by creating immersive digital experiences across eCommerce and Web3 ecosystems. The company specialises in tokenising assets and driving high-value consumer interactions for banks, fintechs, digital wallets, OTAs, airlines, and more. By blending cutting-edge technology with a consumer-centered design approach, Gennius empowers its partners to unlock new revenue streams, increase customer loyalty, and participate in the future of digital commerce